"A Nation Mourns" Online Exhibit Documents the Corporate Web's Response to the September 11th Attacks

New York, NY (PRWEB) August 25, 2011

As the world prepares to mark the ten-year anniversary of September 11th, a new online exhibition offers a look back at the response of the corporate world in the week following the shocking terrorist attacks of 2001, through the lens of their corporate and brand homepages. Created by Jeff Greenhouse, A Nation Mourns (http://www.aNationMourns.org) documents the public messages and sentiments of over 100 major corporations and brands, as delivered through their corporate homepages. This exhibit offers a fascinating look at the beginnings of branded social communication.

"The world changed on September 11, 2001. So did the corporate world's desire to communicate directly to the public, " said Greenhouse. "This gallery documents the groundbreaking use of corporate homepages as a direct outlet for the people and emotion behind the brands. "

Although direct, open dialogue is commonplace today, in 2001 corporations and brands primarily communicated to the public through press releases and advertising campaigns. The public sentiments and messages on display at A Nation Mourns predate virtually all corporate social media, coming before the launch of Friendster (2002), MySpace (2003), Facebook (2004) and Twitter (2006). They convey sentiments of shock, condemnation, support, hope, solidarity and sympathy.

The exhibit also serves as a retrospective of 2001-era website design. With the recent celebration of the 20th anniversary of the very first website, the designs on display in the gallery represent the exact midpoint of World Wide Web history. Companies included in the gallery come from diverse industries including fashion, finance, technology, retail, entertainment and food.

The included companies are:

Accenture

Adobe

Albertson's

Amazon

American Greetings

Amtrak

Andersen

Ann Taylor

AON

Apple

Bed, Bath & Beyond

Belkin

Bizrate

Black & Decker

Bloomingdale's

Brooks Brothers

Computer Associates

Canon, Inc.

CDNow

Cigna

Circuit City

Cisco Systems

Cnet

Coca Cola

Comedy Central

Compaq

Crayola

DC Comics

Dell

Earthlink

eBags

ebay

Epicurious

Esprit

E*TRADE

Express.com

Express

Fila

First Union

Food Network

Gap

Gateway

General Electric

Goldman Sachs

Goodrich Corporation

Goodyear

Hallmark

HBO

Hormel

Hewlett Packard

IBM

Intuit

JVC

Kmart

Liz Claiborne

Lockheed Martin

Lowes

Macy's

Marvel Comics

MCI

Meineke

MetLife

Michelin

Microsoft

Major League Baseball

Morgan Stanley

Motorola

Napster

Nasdaq

NBA

Nike

Novell

Oracle

Orbitz

Panasonic

PetSmart

Prudential

PriceWaterhouseCoopers

Raytheon

Real Networks

Red Hat

Reebok

SAP

Sargento

SmartHome

Sofitel

Sony

Sprint

Starwood Hotels

Stop and Shop

Subway

Symantec

Thawte

Verio

Verizon

Visa

Walmart

Wawa

Warner Brothers

Xerox

Yahoo!

Zenith

Zones.com

About Jeff Greenhouse

Jeff Greenhouse is a digital media expert, agency founder and serial entrepreneur with over 16 years in the industry. He blogs about marketing, advertising creativity, innovation and technology at http://www.JeffGreenhouse.com and tweets at http://Twitter.com/JeffGreenhouse.

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Reputation Institute Presided Over the First Latin American Conference on Corporate Reputation in Cartagena, Colombia

New York, New York (PRWEB) November 01, 2011

The first ever Latin American Conference on Corporate Reputation was held this past October in Cartagena, Colombia. The conference brought together more than 150 people, from 55 different companies located in Brazil, Chile, Spain, Guatemala, Panama, Peru, United States, Puerto Rico and Colombia. CEOs, Communications and Marketing Directors, Corporate Affairs Managers, Consultants and Academic Scholars came together and discussed why corporate reputation has become the most valuable intangible asset for organizations in todays Reputation Economy. The topics reflected the progression Latin American companies have shown in managing corporate reputation as a key asset in their global positioning and expanding its direct impact in their sustainability.

Reputation Institute, a global corporate reputation management consultancy, and Goodwill Comunicaciones, a Colombian reputation and communications consultancy, chose Colombia as the venue for the conference due to the starring role this country, along with Brazil and Mexico, has assumed during the past number of years in Latin American social and economy growth, as well as its strategic position in regional politics. Latin America is a region of great potential and has an increasingly important role internationally. Latin American development has become decisive in the world economy, and this exponential growth has been experienced by local companies, current industry leaders and drivers of its countries internationalization a phenomenon that has led global attention to the region.

Reputation drives support and builds value, said Nicolas Trad, Executive Partner of Reputation Institute, who presented how profitable a good reputation management strategy is for any company. Companies who invest in building a strong reputation experience direct benefits, such as more recommendations, higher revenues, influence on policy making, access to acquisitions and faster international expansion in foreign markets all of them key elements in the expected growth of Latin American companies, said Trad during his presentation.

During the closing ceremony of the Latin American Conference on Corporate Reputation, the companies with the best reputation in Colombia, according Reputation Institutes 2011 RepTrak Pulse Colombia study which assessed the reputation of 100 corporations based in or operating in Colombia were publicly recognized by Dr. Charles Fombrun, Co-founder and Chairman of Reputation Institute, and other representatives of the company, in an official award ceremony.

Latin American companies are planning their future based on reputation management values, adopting a more sustainable and reliable management style. This corporate and institutional progression is having a direct impact on Reputation Institutes growth in this region. The companys Latin American network formed by Spain, Brazil and Chile has become larger thanks to five new partnership agreements that now has the firm working in Peru, Mexico, Colombia, Bolivia and Puerto Rico. This region represents the opportunity to experience the benefits of the Reputation Economy as the main growing guideline for countries and companies involved in the evolution of this region the most promising in terms of social and economic development worldwide. Reputation Institute wants to actively participate on this exciting process, said Fernando Prado, Managing Director of Reputation Institute Spain and Latin America.

About Reputation Institute

Reputation Institute is the worlds leading corporate reputation consulting firm. Founded in 1997, with a presence in 30 countries, we are the pioneer in reputation management. Through systematic research and analysis, Reputation Institute supports companies in building comprehensive strategies and making operational decisions that are designed to align stakeholders with corporate objectives creating tangible economic value. We enable leaders to make business decisions that build and protect reputational capital and drive competitive advantage. For more information, visit: http://www.reputationinstitute.com.

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